Jimmy’s Garden (2): Extensive Research

Through this campaign, I seek to portray an alternative angle of male beauty. Despite that men's fashion has become more mainstream and accepted, such as the rise of GQ magazine and the emergence of numerous clothing brands for men, the media still often portrays men in traditional/stereotypical ways: masculine, muscular, etc. My goal is to give the "non-mainstream" beauty of men the exposure it deserves. By "non-mainstream," I mean the "artsy" look and the whole "heroin chic" trend, as well as the appreciation for basically any type of male beauty outside of the traditional sense.